The Vochol, Huichol art on four wheels

The creation of a unique art project was launched in May 2010:  the transformation of a Volkswagen Beetle into a Huichol artwork. Seven months later, the work produced by eight wixárikas artists, entitled Vochol ®, opened at the Museum of Popular Arts of Mexico. Since then, it has been exhibited at several cultural venues in Mexico and in 2012 it will tour Europe before being auctioned to benefit an association that supports thousands of Mexican artists.

The creation of Vochol ® was the initiative of the Museo de Arte Popular (MAP) and the Association of Friends of the Museum of Folk Art (AAMAP), together with the Ministry of Culture, Government of Jalisco, the State Council for Culture and the Arts of the State of Nayarit, and other public and private organizations.

Why the name Vochol?

The name Vochol comes from the association of two words: vocho, a term used in Mexico to designate the Volkswagen Beetle and Huichol the most common name referring to a member of the Huichol indigenous community.

Vochol ® Data Sheet

Eight Huichol artisans from two distinct Huichol families, the Bautistas of Jalisco and the Ortizes of Nayarit State.
Francisco Bautista, Kena Bautista, Roberto Bautista, Diego Diaz Gonzalez, Emilio Carrillo Gonzalez, Victor Gonzalez Carrillo, Alvaro Ortiz, Herminio Ramirez.

Hometown: Tekeikie, San Andres Cohamiata, Municipality of Mezquitic, Jalisco.

4.760 hours of work,
2,277,000 glass beads from the Czech Republic,
90 kg of beads,
16 kg of resin,
30 liters of alcohol,
20 meters of natural cotton.

The artists did not use the wax of Campeche:

To place and fix the beads that adorn 2,277,000 Vochol ®, Huichol artists applied a special resin, a polymer, called bitsuka which has the special property to withstand temperatures up to 200 degrees Celsius.  It is , also used in yarn and natural cotton.

The beginning of the Hikuri Ceremony is depicted on the center of the hood of the Vochol ®.

The Encounter with The Spirit of Hikuri (Peyote), an annual pilgrimage of the Huichol to receive knowledge and pray for humanity, is done in Real de Catorce, San Luis Potosi State.

Where was the Vochol ® made?

In the Hospice Cabañas in Guadalajara, Jalisco;
the State Center for Popular and Indigenous Cultures of Nayarit;
and the Museum of Popular Art in Mexico City.

Locations in which the Vochol ® has been exhibited since its opening:

Folk Art Museum: End of December 2011 to February 2011
MACO Zone: April 6 to 10, 2011.
Palacio de Hierro. Plaza Moliere, Polanco. From May 2 to 10, 2011
Guadalajara Auto Show – July 2011
Gallery of Modern and Contemporary Art “Angeles Espinosa Yglesias,” Puebla – August 2011
Degollado Theater Lobby. During two weeks from October 20, 2011, as part of the Pan American Games Guadalajara 2011.

The Vochol ® will be auctioned:

The project will culminate in the sale and / or international Vochol ® auction where all proceeds will go to protect and promote the work of more than eight million Mexican artisans. (Source:

The money raised will be given to the Friends of the Museum of Popular Art. This organization will use the money to support Mexican artisans in exporting their work, for workshops to be established and will be granted assistance in business, aspects that have already helped over 5,000 people.

Interesting facts about the Volkswagen Beetle in Mexico:

On July 30, 2003, the last Volkswagen Beetle left the production line, in a limited edition of 3,000 called the Volkswagen Beetle Last Edition.

One of them was presented by Volkswagen dealerships in Mexico to S.S. John Paul II.

The 3,000th and last car to leave the production line is currently in the Volkswagen museum in Wolfsburg, Germany. (Source: Wikipedia)

On November 8, 2010, the National Lottery released a commemorative ticket of the Vochol to publicize the initiative.

Links of Interest:

Museum of Folk Art of Mexico

Association of Friends of MAP, A.C

Vochol ® Official site

Videos of Vochol